Nintendo Taps Into the Mobile Market and Consoles Itself by Announcing New Hardware.

This announcement comes long overdue to gamers believing the Japanese company to be old fashioned and traditional.

Nintendo are now entering a $30 billion dollar market bringing it’s creative talent to the short bite sized gaming experience of mobile gaming.

This is good news to Nintendo who suffered £57 million in financial losses due to the failure of the underpowered Wii U. Entering the mobile market brings hope to modernise the company and make them relevant, allowing the company to reach a broader market.

Fans should reset assured that popular Nintendo classics such as Super Mario Bros and Pokemon won’t simply be ported over to mobile.

In a presentation Satoru Iwata, Presidant of Nintendo stated that,

“We feel that simply releasing our games just as they are on smart devices would not provide the best entertainment for smart devices, so we are not going to take any approach of this nature, having said that, however, in the current environment surrounding smart devices, we feel that we will not be able to gain the support of many consumers unless we are able to provide something truly valuable that is unique to Nintendo”.

The news that Nintendo would shift gears to mobile gaming have been rumored for a while now.

Not long after announcing one drastic business decision Nintendo drops another bombshell. The Japanese video game manufacturer announced a codename for their new console the NX.

The reason for the drastic announcement is reassurance from Nintendo, in that it remains focused on creating hardware as well content for mobile.

During a Q and A Iwata stated, “We wanted to make it clear that Nintendo will continue with that as our core business.”

This announcement comes only 2 years after the launch of Nintendo’s ill-fated system, the Wii U

There will be more information regarding the NX in 2016. Despite being in an early phase of the development you can already pre-order the console from eager Australian retailer, EB Games.

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